How to Build Distribution Into the Product

Why the fastest-growing AI companies treat growth as a design problem, not a marketing one.

Hi, I’m Kyle Kelly. Each week Line of Sight breaks down how AI, strategy, and growth architecture turn complexity into leverage.

This week, I analyzed how ChatGPT, Midjourney, and Loom reached massive scale without traditional marketing budgets. While most companies still treat product and distribution as separate functions, I’ve been thinking about what…