Go-To-Market

How to Stop Value Leakage in Product Partnerships

Product partnerships rarely fail at the announcement. They fail in measurement, ownership, and resourcing. Here is how operators close the…

Dec 22, 2025 • Kyle Kelly

ChatGPT Can Now Buy Things. Stripe Just Became the Tollbooth of AI Commerce

800 million people use ChatGPT every week. Now they can buy without leaving the chat. Stripe and OpenAI just rewrote the transaction layer for all of AI…

Nov 26, 2025 • Kyle Kelly

Why AI Protocols Are the New GTM Strategy

The real AI distribution play is not in the product layer. It is in the connection layer. The companies that own the protocol own the channel.

Oct 28, 2025 • Kyle Kelly

How to Build Distribution Into the Product

ChatGPT, Midjourney, and Loom scaled without traditional marketing budgets. The reason is not virality. It is architecture. Distribution was built into…

Oct 27, 2025 • Kyle Kelly

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